Senior Director of Total Rewards at AppsFlyer.

Broad experience in building and running global projects and programs. Design, implementation, communication plans, and management, for equity compensation and recognition plans.

Strong interpersonal skills and comfort connecting with people at all levels of the organization.
Deep understanding about how to work in a fast-paced, dynamic, global environment while crafting solutions that work locally.

My experiences also includes management of affiliate transactions and the insider trading policy, proxy and financial reporting, M&A transactions, monitoring and implementation of regulatory developments worldwide, as well as administration of special equity-related projects which included but were not limited to the options exchange program, special dividend/dividend reinvestment issuance, share depository transition and stock plan system conversions.

I am vastly experienced in equity plan systems and broker equity administration services. In addition to my broad experience as an equity compensation professional, I worked closely with NYSE, TASE (Tel Aviv stock exchange), custodian banks and brokers worldwide.

I am a Certified Equity Professional, and regularly speaks at equity compensation events and supports the Global Equity Organization as a member of the Issuer Advisory Council and Israeli Chapter Leadership Team. Outside of work, I enjoy cultural and sporting events with my three children, as well as acting as active soccer player on women's league.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.