This topic explores the strategic process of creating comprehensive international employee benefits guidance with a primary focus on enhancing employer branding. by balancing global consistency and local competitiveness. The approach involves a thorough internal and external analysis, complemented by benchmarking practices to ensure competitiveness and alignment with global standards. The aim is to provide organizations with a framework that not only attracts and retains top talent but also contributes to a positive and distinctive employer brand.

In this presentation you will learn:

• How to effectively balance the need for a standardized international employee benefits program with the necessity of accommodating cultural and regional variations to enhance their employer branding on a global scale?
• In what ways can internal analysis, external analysis, and benchmarking collaboratively contribute to the strategic design of employee benefits guidance, ensuring alignment with organizational values, industry standards, and global trends for optimal employer branding impact?
• What key performance indicators (KPIs) and metrics should organizations utilize to measure the success of their international employee benefits program in bolstering employer branding, and how can these metrics be used to inform continuous improvement in benefit design and implementation strategies?