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CO-LOCATED EVENTS

Speaker

Katharina Robinson

Head of Recruitment & Employer Brand , Harry Brot

Dr. Katharina Robinson is a dynamic HR strategist specializing in modern employer branding, innovative recruitment, and sustainable talent retention. Her diverse career spans global financial institutions (Deutsche Bank, RBS), tech innovators (Wandelbots), and established industry leaders (Holcim, Harry-Brot).
She crafts employer brands that truly resonate, develops recruitment strategies designed to attract next-generation talent, and creates people experiences that inspire long-term engagement. Her approach blends strategic clarity with authentic communication to foster workplace cultures where employees feel connected, valued, and empowered to grow.
Whether it's engaging Gen Z, positioning employer value propositions with real purpose, or turning employees into genuine brand ambassadors—Katharina brings a rare combination of vision, hands-on expertise, and deep passion for the human side of business.

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Sessions

Attracting and Engaging the Gen Z Workforce - Rethinking Employer Branding & Recruitment Strategies

7 | World Cafe

Tuesday, November 25

11:00 am - 02:30 pm

Live in Berlin

Less Details

  • Develop recruitment strategies that align with Gen Z’s values, digital habits, and evolving career expectations
  • Create compelling employer branding that resonates with younger talent and highlights authentic growth opportunities
  • Craft messaging that communicates purpose, impact, and advancement potential
  • Design flexible approaches that combine traditional hiring methods with innovative digital engagement
  • Implement practical retention strategies tailored to Gen Z talent and long-term engagement

WORLD CAFÉ HARVESTING SESSION

Tuesday, November 25

03:30 pm - 03:50 pm

Live in Berlin

Less Details

Listen to three takeaways from the five rounds of discussions!

Workshop

Company

Harry Brot

https://www.harry-brot.de/
We Are Harry Since 1688, the name Harry has stood for exceptional bread. Our commitment to quality, freshness, and service has made us the market leader for bread and baked goods in Germany (source: Nielsen Retail Panel 2020). Over 5,000 employees work every day with passion, dedication, and teamwork to delight customers across our five sales regions with the very best in bread enjoyment. We operate ten production sites, and our Harry fresh delivery service supplies 11,500 retail stores daily via 826 precisely planned delivery routes. Delicious Bread and Baked Goods Because tastes differ, we bake a wide variety of breads – from regional specialties to beloved classics, from vegan to high-protein, from oat to spelt. Our product range includes sliced bread, bake-at-home rolls, toast and sandwich breads, as well as sweet baked goods and snacks. Retailers also value Harry as a trusted supplier of pre-bake items: partially baked breads, rolls, baguettes, and snacks that are freshly finished in-store as needed.
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Colocated with
Total Rewards Reloaded Europe is part of the HR & Communication Tech Event Series. You can find more events here.
Date
November 24 – 25, 2025
Location
Hotel Titanic Chaussee
Chaussestraße 30
10115 Berlin
Phone
+49 (0)30 52 10 70 3 0
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