George is a seasoned data scientist with over 8 years of experience transforming business challenges into data-driven solutions. Currently a Senior Data Scientist at Shell in The Hague, he leads advanced analytics initiatives that drive operational and commercial impact. His expertise spans machine learning, predictive modeling, and data visualization, built across diverse industries including energy, finance, and marketing. George previously held roles at Bank of America and Prudential, where he applied supervised learning models to create fraud detection models. Earlier, at MRM//McCann, he worked with varied clients like the New York Lotto, United States Postal Service and Verizon to help design, launch and analyze their digital offerings. George brings both technical excellence and stakeholder-savvy communication to every engagement.