My passion is using data, insights and technology to drive business performance and generate efficiency. I have a Ph.D. in Economics (focus on Econometrics) and 15+ years of experience in the cross section between data analytics, automation and behavioral economics. I excel in leveraging data to hear from business stakeholders, customers and employees, understand their behaviours, optimize processes and products to serve them and generate insights to drive strategic decisions. I have a broad range of experience in multiple sectors including food & beverage, energy, banking, international organisations, consultancy, and academia, and excel in navigating complex matrix environment to get things done.

FrieslandCampina is a large international dairy company with a cooperative history dating back more than 150 years. The company processes milk into a wide range of dairy products and ingredients. Royal FrieslandCampina N.V. is fully owned by Zuivelcoöperatie FrieslandCampina U.A., with 14,634 dairy farmers in the Netherlands, Belgium and Germany as members. Through the cooperative, these member dairy farmers jointly own the company. FrieslandCampina provides consumers with dairy products, such as milk, yoghurt, condensed milk, dairy-based beverages, cheese, butter, quark and cream. The dairy company supplies specific nutrition geared to meet the needs of specific consumer groups, such as children, the elderly and sportspeople. Professional customers, such as bakers, pastry chefs, chocolate confectioners, chefs and caterers can also rely on our broad product range, including creams, butter, desserts and fillings. In addition, the company supplies high-quality ingredients to international food producers and pharmaceutical companies. With 20,928 employees (FTEs) and branches in 29 countries, our products find their way to more than 100 countries worldwide.