Chris Hemingway brings over 30 years of IT industry experience to Atlas Technologies. Responsible for the growth of the business in Europe. His leadership and vision is applied to developing strategy for his sales teams to work with and maximise growth across a broad range of Industry sectors and tech startup/ scale ups alike. Prior to Atlas, Chris brings a wide appreciation for varied business dynamics into his current role.
Before Atlas, Chris held a number of senior leadership roles has spent over 16 years in roles leading growth sales programs for in EMEA with Salesforce and Dell-EMC and ran the Pan European Sales and Program Office for EMC's Service Provider Business Unit, and Salesforce’s AppExchange business in Northern Europe. He has been responsible for helping define strategy; solutions & best practice for Service Provider partner go to market offerings.
A former founder and Practice Director of Infranet Dynamics, he developed the idPerceptionMonitor business assessment application & methodology which played a vital role in delivering Business Coaching, Business Alignment and Team Alignment projects. Prior to founding Infranet Dynamics in 2003, Chris was General Manager for Volera’s Europe, Middle East and African operation. He had responsibility for growing their presence in the region, charged with developing the channels to deliver value-added services around content networking strategies.
Chris spent more than 7 years with Novell. He was initially responsible for developing innovative sales programs, engaging the Western Region USA VAR channel to help them take Novell's solutions into the Internet space before running global alliances with Intel and HP.
Chris enjoys an active life, supporting various technology companies in advisory/Non-Exec roles and lends time to charity activities with Andrew Simpson Foundation and the Silicon Cup regatta, raising over £1m for charities. He has a competitive sporting nature, participating as a junior’s rugby coach, former field hockey, swimming, sailing, mountain biking, skiing and takes advantage of many water sport activities.
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