Case Study: Redefining Rewards – The Evolution of Bonus Programs in a Dynamic Retail Environment

Session

Redefining Rewards – The Evolution of Bonus Programs in a Dynamic Retail Environment

Case Study

Tuesday, November 25

10:10 AM - 10:35 AM

Live in Berlin

Less Details

In the fast-paced world of retail, designing an effective and motivating bonus program is a continuous challenge. Over the past two years, our company has undergone three major shifts in its bonus program, balancing Management by Objectives (MBO) with Environmental, Social, and Governance (ESG) components. While this process has been time-consuming, it has been essential to aligning incentives with business priorities and employee motivation. This session will provide a behind-the-scenes look at our journey of refining bonus structures, addressing key concerns, risks, and lessons learned. From salesforces and franchises to corporate roles, we cover a wide range of positions with tailored bonus schemes that ensure fairness and effectiveness. We will discuss how our multiplicator scheme rewards employees by linking financial, individual, and company-wide performance goals, and how this model drives engagement and long-term success. Additionally, we will explore how base salaries and variable pay structures create an incentive-driven culture while ensuring employees see tangible financial growth as they reach their goals. Join us to discover how strategic adjustments to reward structures can enhance motivation, productivity, and business outcomes. In this session you will learn

How to structure and implement an evolving bonus program that adapts to business needs while maintaining employee motivation.
How to balance financial, individual, and organizational goals using a multiplicator bonus scheme to drive high performance.
How to manage the complexities of variable pay structures, aligning base pay and bonus incentives to attract and retain top talent.

Speaker

Pawel Brzoskowski

Group Head of Rewards, HRIS & People Analytics, Zabka Group

Compensation &Benefit expert with proven over 15 years of experience gained on FMCG and Retail market. Passionate about People Analytics and compensations practices. I’m business oriented and committed team player. Worked in a multi-national environment learned how to navigate in different cultures. In a maze of issues and topics I have the ability to find the proper path and set an action plan. As a manager I’m focused on my team, allowing them to fully use their strengths and convert weaknesses into their advantages. Personally husband and a father of two boys, in free time board games passionate.

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Company

Zabka Group

https://zabkagroup.com/pl/

Żabka Group is a comprehensive convenience ecosystem dedicated to simplifying people's lives. We accompany our customers at every moment of the day, freeing up their time with the ability to do quick grocery shopping, have a hot meal on the go, conveniently send a package, withdraw cash, or take advantage of dietary catering. We are one of the most recognized brands in Poland. With more than 11,000 stationary stores, door-to-door delivery, and digital solutions, our products and services are always on hand and available on demand, conveniently and instantly. Together with our more than 9,000 franchisees, we have been supporting the Polish economy and local communities since 1998. We develop entrepreneurship, promote sustainable development, and maintain more than 63,000 jobs in the Polish economy. Żabka Group is one of the most dynamically growing organizations in Europe! The largest units in the Żabka Group are Żabka Polska, Żabka International and Żabka Future. The organizational structure of the Żabka Group also includes the Strategy and Central Functions area, which includes Group Strategy and Development, Human Resources Strategy and Financial Strategy, led by the relevant members of the Board of Directors, and the Central Functions area.

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